Photo: Chris Colls
Brandon Maxwell is into Mayowa Nicholas right now. Of course, she’s probably the black model of the moment and has fronted a bunch of campaigns and also graced the cover of many magazines. For her latest gig, the Nigerian beauty looks sensational in the brand’s enchanting shoot for it’s latest Pre-spring collection shot by fashion photographer Chris Colls.
Set in a soft greyish backdrop, the 22-year-old shows off her modeling prowess as she models a selection of the brand’s latest offering. Designed by the American fashion designer, the collection took inspiration from the gloomy days of Covid-19 which Brandon translated it into beautiful pieces in vibrant hues with the optimism that the sun will shine again.
Photo: Chris Colls Although we can hardly choose one, one of our favorite pieces from the collection is this soft, pink belt dress featuring shirt collar, cleavage cutout, and the skirt with pleat detailing. The model rocked the body-fitted look with aplomb just like a supermodel.
Photo: Chris Colls
Photo: Chris Colls
Photo: Chris Colls In a lengthy post, the designer gave an insight of the story behind the collection. From his struggle during the lockdown and finally realizing the inspiration.
“I wanted to create something that felt colorful, joyous, and optimistic because I believe, and know, that the sun will shine again,” Maxwell explained. “I don’t look at what we’re presenting to you as Pre-Spring in the traditional sense. I look at it as a reflection of a particular moment in time – a time when I could stop and feel my emotions, a time when I was creating a collection for the sheer joy of doing so. This experience is something I will carry with me going forward.”
Photo: Chris Colls
Photo: Chris Colls
Photo: Chris Colls
Photo: Chris Colls Read the full story below:
Tomorrow we are releasing our Pre-Spring Collection. Over the last five months, as the fast-paced world of fashion has slowed down, we have as well. With more time on my hands and the approach of our brand’s 5th year anniversary, I’ve been doing a lot of thinking and reminiscing about our beginning stages. In those early collections, before I was fully immersed in the fashion calendar, I had something very rare: time, and no expectations. I had time to collect my thoughts and fully realize my ideas to convey how I was truly feeling and the expectation to do nothing more.
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Over the past few months, for the first time in a long time, I have found myself waking up in the same place for more than three days straight without pending deadlines. I have felt a strange sense of safety and security that I didn’t expect to experience. So, when everyone kept asking me, “What’s the deal with Pre-Collection? Is it happening?” my answer was repeatedly, “I think it will when I feel ready.”
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One day, after three straight months inside my house, I woke up, walked to the park, sat on a blanket with a bag of fabrics and my headphones, and chose colors, textures, and combinations that made me happy. I didn’t push myself to make more than I felt like I could in the moment, and when I finished the last look I said to everyone “I think that’s it, let’s stop there.” And that felt really great.
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I wanted to create something that felt colorful, joyous, and optimistic because I believe, and know, that the sun will shine again. I don’t look at what we’re presenting to you as Pre-Spring in the traditional sense. I look at it as a reflection of a particular moment in time – a time when I could stop and feel my emotions, a time when I was creating a collection for the sheer joy of doing so. This experience is something I will carry with me going forward.
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I hope you enjoy. Sending a special thanks to my team for always approaching every moment with love, patience, understanding, and our collaborators for bringing joy to it all.
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Sending each of you love ❤️.
