The world is currently in a state of unrest. Women are being abused on a daily basis, and there’s a continuous rise of gender-based inequality from workplaces to government parastatals and everywhere in between. Tackling this global issue has been a major concern for many women, thereby triggered voices, social media campaigns and a series of social movements staged in the major parts of the world.
But all these efforts seem abortive as there’s no physical change so far and rather than keeping silent, thanks to Maria Grazia Chiuri, the creative director of Christian Dior, who continues to use her platform to promote the feminist ideologies.
Maria Chiuri joined the French fashion house in 2016 and her inaugural collection came with a plain white T-shirt with the famous empowering statement: “We Should All Be Feminists,” written at the front. The t-shirt became a social media sensation that every woman wanted to wear at that time. Of course, we all knew that the statement was a line taken from Chimamanda Ngozi Adichie’s book of the same name but that did not deter the Italian fashion designer from fighting for the right course.
She continued her hunger for gender equality in the following year, releasing a striped shirt from her Dior’s spring 2018 runway that was inspired by historian Linda Nochlin’s 1971 essay. The statement on the shirt read, “Why have there been no great women?” Although it was a simple and direct question, up till today no one can truly give an answer without having to touch gender inequality.
The campaign isn’t going to stop as long as Maria Grazia Chiuri is alive and until the issue is addressed. Which means expect to see more just like her most recent presentation for Dior’s fall 2020 ready-to-wear show held at Paris Fashion Week yesterday.
Held exactly at the public garden Jardin des Tuileries, according to the reports, there was a phrase like “I Say I” emblazoned at the entrance, and the venue was tagged with large neon signages such as “Consent,” “Women Raise the Upraising,” “Patriarchy = Climate Emergency,” and “Feminine Beauty Is a Ready-Made.”
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While we could go on and on to applaud her bravery, the collection was a nod to teenage scholars with a plaid skirt teamed with a white shirt, black tie, and boots. There was also a mix of dresses in neutral shades, black and white.