Anok Yai is Officially a Rhode Girl

Anok Yai is officially a Rhode girl. This revelation didn’t come as a shock, but it did raise eyebrows in the right way. It was one of those casting decisions that made sense instantly, the kind that has editors nodding and group chats lighting up with “of course.” 

The winter campaign, shot against an icy, snow-covered setting, feels intentionally restrained. Everything is white, sharp, and controlled. No overstyling. No visual chaos. Just clean silhouettes, textured layers, and skin that looks like it’s been cared for rather than perfected. It’s the kind of imagery that doesn’t beg for attention but still stops you mid-scroll.

Putting Anok Yai and Hailey Bieber side by side is where the campaign really gets interesting. This doesn’t read like the founder plus face of the brand. It reads like two women occupying the same space, on equal footing. Both dressed head-to-toe in white, both confident enough to let simplicity do the talking. There’s no obvious lead, no supporting role. That balance feels intentional.

For Anok, the timing is everything. She’s coming off a year where she was everywhere on the runway, opening and closing major shows, collecting industry praise, and being named Model of the Year. At the same time, she was quietly dealing with something far less glamorous. In an interview with Dazed, she spoke about undergoing a series of lung surgeries, a reality that forced her to slow down in an industry that rarely allows space for pause.

That context shifts how this campaign lands. Suddenly, the emphasis on skin, care, and restoration feels personal rather than promotional. Anok Yai spoke about learning to listen to her body, about treating it with care instead of pushing through exhaustion. That mindset shows up here, not in words, but in how relaxed and self-assured she looks in every frame.

The supermodel’s styling leans into that quiet confidence. High-waisted white bell-bottom trousers stretch her already commanding silhouette. A fitted top keeps the look grounded, while a cropped jacket with an oversized, plush hood adds drama without tipping into excess. White boots, gloves, and sunglasses finish the look cleanly. Her makeup stays minimal, letting her skin lead. It’s fashion-forward, but never try-hard.

Hailey’s look plays its role just as well. A fitted white bodysuit layered with a short fur jacket keeps things sharp and winter-ready. Her accessories are subtle, her makeup soft and skin-focused. It’s very Rhode, polished, wearable, and consistent with the brand’s identity.

Behind the scenes, Anok’s comments only deepen the appeal. She’s open about how her health journey changed her relationship with skincare. What used to be routine is now non-negotiable. Face masks, hydration, recovery, these aren’t extras anymore. They’re part of how she functions. That honesty gives the campaign credibility that’s hard to fake.

The products tied to the campaign, Caffeine Reset and Peptide Lip Boost, slot easily into that narrative. They’re positioned as everyday essentials rather than miracle solutions, skincare meant to support long days, constant travel, and real-life stress. It’s a smart move, especially when fronted by someone who clearly lives that reality.

What stands out most is how natural this partnership feels. There’s no sense of overexposure or forced branding. Anok Yai doesn’t appear to be reinventing herself, and Rhode isn’t trying to become something it’s not. Instead, both meet in the middle, grounded, confident, and very aware of their place in the current beauty conversation.

Rhode continues to define itself through consistency rather than spectacle. By aligning with Anok Yai at this point in her career, the brand reinforces a vision of beauty that values care, awareness, and discipline. It is a partnership that feels rooted in understanding rather than trend. There is no sense of arrival here, only continuity. Anok Yai does not step into a new role. She stands in who she is, and Rhode meets her there.

Photo: Instagram/rhode