In case you’re oblivious, the news has been making rounds since Thursday (31/03/16). Queen Bey, your fave celebs, is debuting her own fashion line, and as Elle pointed out, it’s collaboration line, as many celebs have done before her, but instead producing her very own Bey-originals.
Bey, after announcing her athleisure fashion line on Instagram took a moment to explain the brand called Ivy Park in a video.
She said – I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?
The line which consist of everything activewears will not be available on her website, but you’ll be able to purchase them on Net-a-Porter, Topshop, and Nordstrom. Click through the gallery to see the full collection:
