Victoria’s Secret Runway Show Is Returning This Year

Victoria’s Secret is making headlines once again as the brand announced the return of its iconic fashion show later this year.

The highly anticipated event is not just a comeback of an old tradition but a new chapter for the brand under fresh leadership.

With significant changes in both direction and personnel, the runway show promises to be a revitalized showcase of what Victoria’s Secret represents today.

In a strategic move to breathe new life into the brand, Victoria’s Secret has appointed Adam Selman as its new senior vice president and executive creative director.

Selman, who previously served as the executive design director for Rihanna’s well-received lingerie label, Savage X Fenty, brings a wealth of experience and a keen sense of innovation to the table.

Notably, Selman began his career at Victoria’s Secret, working under the legendary designer Zaldy Goco, who was known for creating the famed Angel wings. This new role represents a full-circle moment for Selman, bridging his past with the brand to its future.

Adam Selman is no stranger to the limelight, having designed custom pieces for numerous celebrities, including the unforgettable Swarovski crystal-encrusted gown worn by Rihanna at the CFDA Fashion Awards in 2014.

During his time with Savage X Fenty, Selman helped to spearhead the brand’s expansion into size-inclusive loungewear, ranging from XXS to 4X, showing his commitment to inclusivity and contemporary fashion trends.

As he takes the helm at Victoria’s Secret, audiences can expect a fresh approach that blends luxury with accessibility while maintaining the brand’s signature allure.

Victoria’s Secret runway show that Selman returns to is vastly different from the one that laid the foundation for the brand’s success.

Last October marked the brand’s significant comeback, featuring a star-studded lineup with models like Gigi Hadid, and returning supermodels Adriana Lima, Tyra Banks, and Alessandra Ambrosio.

While the show captured some of the nostalgia of past events, elements such as the Fantasy Bra and classic 2000s hairstyles were noticeably absent, signaling that the brand is looking ahead rather than just reminiscing.

While the specific date for this year’s runway show remains under wraps, the anticipation is building. Adam Selman’s vision holds the unique potential to blend the brand’s heritage with a fresh narrative that prioritizes inclusivity and contemporary aesthetics.

His experience with both the traditional Victoria’s Secret format and the progressive style embraced by Savage X Fenty places him in an optimal position to redefine intimates for both longstanding fans and a new audience.

Photo: Getty Images