H&M is set to illuminate the fashion world with its dynamic Spring 2025 campaign, featuring an impressive lineup that includes music sensations Tyla, FKA Twigs, and Caroline Polachek. In addition to the lineup is Sydney Seethal, Tyla’s sister who’s a model, having walked the runway in South Africa for the L’Oréal Paris “Walk Your Worth” campaign in 2024.
The vibrant campaign, described as “an ode to femininity,” captures the essence of womanhood through its rich tapestry of styles and inspirations.
Eliana Masgalos, the design director at H&M, expressed the brand’s vision by stating, “This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with beautiful bohemia, rock icons, and festival freedom.” Such sentiments resonate deeply throughout the collection, which aims to empower and celebrate femininity in all its forms.
Photo Courtesy The Spring 2025 collection showcases a blend of classic rock ‘n’ roll staples and bohemian influences, a testament to the multifaceted nature of its muses. Tyla, FKA Twigs, and Caroline Polachek are seen sporting stunning leather pieces, sheer blouses, and stylish lace-up shirts, reflecting the bold aesthetic that H&M embodies.
Additionally, the collection boasts an array of unique garments, including intricately designed crocheted dresses, stylish miniskirts adorned with braiding, and eye-catching laser-cut pleated ruffle skirts. This fashion-forward assortment invites fans of all styles to immerse themselves in a world of creativity and individual expression.
Photo Courtesy In the excitement surrounding the launch, H&M plans to host a festival that merges fashion and music in Los Angeles on April 9. The event is to highlight the launch of the collection and also align perfectly with the ‘Festival Freedom’ theme.
The collection is being released in two parts, with the first set now available at select H&M stores and on the brand’s website. The anticipation surrounding this campaign is sure to draw attention not only to the garments but also to the powerful message the brand aims to convey.
Photo Courtesy FKA Twigs for H&M’s spring 2025 campaign.
Photo Courtesy The star-studded lineup of the campaign is no stranger to the fashion world. Tyla previously collaborated with Gap for their “Linen Moves” campaign in Spring 2024, showcasing her individual style. FKA Twigs has cemented her role as a creative partner with On’s training collection, while Caroline Polachek has made waves on the runway for prestigious labels including Chloé, Eckhaus Latta, and Collina Strada.
With H&M’s Spring 2025 campaign debuting shortly after its collaboration with HBO’s hit series “The White Lotus,” this initiative represents a pivotal moment for the retailer as it seeks to captivate audiences with inspiration drawn from music and femininity.
