Kim Kardashian’s shapewear and clothing brand, SKIMS, has expanded over the years, going from providing shapewear solutions that feature shaping bodysuits and sculpting shorts, to one that also offers cheeky underwear, signature swimsuits, and cozy loungewear.
However, there’s no stopping Kim as her brand is releasing a new collection of push-up bras for women that want their busts to feel elevated. As per the 42-year-old, the new bra collection titled the Ultimate Bra, is a reinvention of the traditional push-up bra to work magically like a “boob job.”
“COMING SOON: THE SKIMS ULTIMATE BRA,” Kim captioned the campaign video of herself and a diverse number of women modeling the bra. “This is a total reinvention of your old push-up bra to give perfect shape, lift and fit like you’ve never seen.”
View this post on Instagram
However, while Facetiming her bestie in a group chat, Kim is seen in the video switching up her bra to try the new design. A voice is heard saying: “your body looks juicy and perfect” while Kim immediately responded by saying she’s never worn a push-up bra before but she’s wearing it now.
According to the brand, the new bras are created with 3D scans of several women, including Kardashian — inch by inch, to develop the naturally looking cups with a graded teardrop shape. For fans who can’t wait to get their mitts on the piece, the Ultimate Bra retails for $58, in 34 sizes and 10 colors, and will drop this Thursday, August 17, at SKIMS.com.
