Selena Gomez’s career keeps snowballing. Just after announcing she underwent a kidney transplant this summer, Gomez is the newest face of Puma, joining stars like Rihanna, Cara Delevingne, and Kylie Jenner as well as her boyfriend The Weeknd to represent the brand.
The talented singer released the news yesterday via her Instagram post with a caption, “Officially a part of the fam @puma #pumapartner,” where she’s wearing the brand’s 2-piece, hoop earrings, and retro sunglasses.
“Being part of the PUMA family is very exciting for me,” Gomez said in a press release. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Confirming the announcement, Puma on its official page also shared another campaign image of the singer with a caption: “Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou.“
Gomez is also an ambassador at Coach and has recently released lust-worthy handbags for the brand. Which means joining Rihanna and others at Puma makes an indomitable fashion team.
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