As face coverings are now mandatory in many countries across the globe, celebrities are using all manner of masks, scarves, and bandanas to showcase their personality and flair for fashion whilst staying safe. The hottest looks in celebrities’ ‘maskdrobes’ range from colorful brights, bold prints and subtle neutrals. Research by LoveTheSales.com uses AI to discover the most coveted choices, as loved by the biggest UK and US stars. The data also reveals whose masks proved a hit with shoppers and resulted in an increase in search demand.
The top ten fan-favorite maskdrobes which received the most love on Instagram:
In UK
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Patricia Bright
2nd July 2020
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Tanya Burr
23rd July, 2020.
Tanya is known for her style credentials and her choice of mask is no different. Not afraid to stand out from the crowd, during the summer heatwave, she accessorized her vibrant orange dress with a clashing black and gingham face mask. The bold choice was a hit with shoppers – searches for ‘black and white mask’ grew by 25% in the UK the week following her post.
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Lily Collins
15th July, 2020.
Actress and model Lily Collins shows the versatility of a bandana – using the garment as a face covering for her travels. The monochrome design perfectly complements her breton top.
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Maisie Williams
10th August, 2020.
Game Of Thrones fans favourite, Maise Williams, who is known to push the envelope with her style, surprised fans this month when she was spotted wearing a functional white mask. She paired the plain garment with a bold t-shirt dress and multicolored trainers for an effortless look.
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Lewis Hamillton
7th August, 2020.
It’s a sleek and aerodynamic black spandex mask for F1 superstar Lewis Hamilton as he donned the protection in early August alongside a quirky MadHappy designed ‘Local Optimist’ sweater (which have now sold out).
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Cara Delevinge
17th July, 2020.
Cara really brought home the COVID safety motif and shared a pic of herself wearing a plain and functional white mask on Insta with the hashtag #WearADamnMask in mid July. The message obviously resonated with the public as the shot received 900k likes and more than 2,000 comments.
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Ferne McCann
13th July, 2020.
Proving that masks are a ‘must have’ for any activity, Fearne McCann decided to go for a sporty grey jersey mask for her summer workout. The athletic fabric choice saw searches for the ‘jersey masks’ increase by 57% in the fortnight after. She paired the grey mask with a black vest and short two-piece. Reminding fans she’s still a fashionista at heart, she added a matching grey scrunchie.
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Joe Sugg
11th August, 2020.
Letting his bold outfit choice take centre stage and perhaps taking style tips from Lewis Hamilton, Joe decided to keep his maskdrobe simple with a plain black spandex mask.
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Gemma Collins
8th August, 2020.
The GC proved how much of a savvy businesswoman she is when she shared a selfie wearing a branded ‘GC’ pink mask. She perfectly coordinated the mask with a silky pink top. Not everyone was a fan of the branded mask – search demand was down by almost a quarter (23%) the week following her Instagram post.
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Vicky Pattison
6th August, 2020.
Following the guidelines Vicky donned a blue and white surgical when attending her laser hair removal appointment. Despite the mask not being the most fashion-forward item, fans went wild for the look, racking up more than 26,000 likes.
In US:
Iskra Lawrence
30th July, 2020.
Iskra reminded her followers that even when working out you can look chic with your mask choice. She teamed her pastel Aerie leggings and top with a contrasting leopard print mask. The fun accessory was given the thumbs up from over 274,000 of her followers and search demand for animal print face coverings shot up by nearly a third (29%) in the week after Iskra shared hers.
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Chrissy Teigan
29th July, 2020.
Chrissy Teigan also favours a black spandex mask. The star wore her favourite mask to a doctor’s appointment as she reminded fans to mask up and attend their routine breast scans and smear tests. Over 1.1 million of her fans agreed and gave the post a ‘like’.
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Ariana Grande
2nd August, 2020.
Another celebrity choosing form over fashion is Ariana Grande. Usually not afraid to push the style boundaries, Ariana surprised everyone with her understated mask choice. She teamed the plain white surgical mask with a pair of bold sunglasses as a nod to her fashion flair.
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Jesssica Alba
4th August, 2020.
Jessica Alba showed that families that mask together stay together. The Alba family all sported reusable cotton masks from The Honest Company. Jessica’s endorsement of the brand resulted in an increase of almost a quarter (24%) for online searches of The Honest Company.
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Vanessa Hudgens
8th July, 2020.
Vanessa Hudgens demonstrated her love of the colour gold. She is a fan of layering necklaces and bracelets and made sure her black and gold glitter mask matched the metallic tones of her jewellery when she showed off her mask to fans.
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Shay Mitchell
24th June, 2020.
Another celebrity keen to push the safety over style message is Shay Mitchell. She explained in a recent selfie that her fun choice of shades were to dress up and add interest to her plain choice of mask.
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Jennifer Lopez
4th August, 2020.
Proving that masks can still be functional and fun, JLo showed her love for glitz and glam when she shared a selfie of her pink sequin mask. Urging fans to wear a mask she captioned the post ‘wearing is caring’ and over 1.8 million of her fans agreed. It was such a hit with her followers that search demand for glitter masks grew by 40% the following week.
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Justin Bieber
29th July, 2020.
Justin Bieber let his clothes do the talking when he was photographed wearing designer tracksuit bottoms and a statement t-shirt. His black spandex mask was not the only accessory he added to the look – he finished it off with a bucket hat.
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Miley Cyrus
8th May, 2020.
Miley is known for her outlandish outfit choices and her face covering is no exception. Explaining on her Instagram post that they can still be fashion forward she shared a photo of her mask which was adorned with a bright tongue motif. The mask shot received huge support – scoring more than 341,000 likes.
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Amber Rose
21st May, 2020.
Always one to make sure she’s looking her best, Amber Rose shared a photo of herself and her aesthetic doctor posing in their surgical masks ahead of her Botox appointment – an important reminder to fans to mask up for beauty appointments.
