Kylie Jenner, the youngest member of the Jenner-Kardashian clan, is expanding her business empire by launching her own fashion brand called Khy. The reality TV star turned business mogul teased on Tuesday, October 24 the launch of her fashion line on Instagram, tagging the brand’s official account and captioning it “meet khy.”
Although Khy is still a largely mysterious company to the public, its presence is already felt in the fashion industry. The brand’s website is live, featuring a captivating photo of Jenner donning a black trench coat and a pair of killer black heels. Visitors to the site are encouraged to sign up for early access emails, fueling anticipation and curiosity. Khy’s official Instagram account is equally enigmatic, with only one post showcasing the same trench coat image and the caption “coming soon. signup at khy.com.”
Photo: Instagram.com/kyliejenner Photo of Kylie Jenner teasing her own fashion line, Khy, on Instagram.
According to Fashionista, the news of Jenner’s new foray into the fashion world was initially revealed by Puck News in late July. The report disclosed that Popular Culture founders Jens and Emma Grede, known for their work on Khloé Kardashian’s Good American denim company, Kim Kardashian’s shapewear line Skims, and Kris Jenner’s cleaning line Safety, were involved in the development of Jenner’s fashion line. Interestingly, the outlet mentioned that the Gredes’ team had been conducting interviews for positions related to the project without revealing any details about it.
Puck News also asserted that Jenner’s brand would deviate from the fast-fashion model adopted by brands like Shein. Instead, Khy aims to offer responsibly sourced, high-quality garments that are aesthetically pleasing. By prioritizing sustainability and ethics, Khy intends to create a niche for itself in the fashion industry.
It is worth noting that Kylie Jenner and her older sister Kendall Jenner have already found success in the fashion world with their line Kendall + Kylie, which was launched in 2016. However, in recent years, Kendall + Kylie has taken a backseat, allowing the Kardashians’ more prominent brands like Skims to take center stage.
With the launch of Khy, Kylie Jenner is set to reinforce her position as a visionary in the fashion industry. Her decision to collaborate with industry experts and focus on responsible fashion demonstrates her commitment to creating a brand that resonates with today’s conscientious consumers. As Khy prepares to make its grand entrance, fashion enthusiasts and Jenner fans alike eagerly await the unveiling of a line that promises to redefine contemporary fashion.
Photo: MEGA
