Skims, the lingerie and shapewear brand founded by Kim Kardashian, has unveiled a daring new product: hairy thongs.
As surprising as it may sound, merkins—a type of pubic wig—have made their way into the mainstream market under the banner of Skims, with the latest drop launched on October 14, 2025.
In true Kardashian fashion, the announcement was accompanied by a whimsical video mimicking the retro aesthetics of the 1970s, prompting the age-old question, “Does the carpet match the drapes?” This playful approach is designed to stir conversation and curiosity, precisely what Skims aims to achieve with its bold new offerings.
The announcement has sparked a myriad of reactions on social media, from bemusement to praise. While some commenters have questioned the practicality of such a product—asserting that “no one asked for this”—others see it as a clever marketing strategy to engage consumers. One individual noted, “Smart way to bring people to your website, have them laughing, then have them end up buying actual cute stuff they don’t even need. Genius e-commerce team 👏”
Interestingly, a few commenters highlighted the potential benefits of these faux-fur thongs, especially for individuals undergoing treatments that lead to hair loss due to conditions like cancer or alopecia. “This would be amazing for cancer and alopecia patients.❤️” one commenter wrote, demonstrating the line’s capacity to resonate with diverse audiences, including those seeking body positivity in various forms.
Photo: SKIMS This isn’t the first time Skims has released products that divided public opinion. From face wraps to nipple bras, Kim Kardashian’s forays into the unconventional often leave a trail of skepticism; however, many of these products have later found favor among consumers. The nipple bra, for instance, started as a punchline but has since garnered positive reviews and charitable contributions through its sales.
Could this hairy thong line find its footing in a similar manner? Perhaps the shock factor is intentional, drawing attention and increasing web traffic, which may translate into higher sales of the brand’s more traditional offerings after the initial surprise wears off.
On the Skims website, the hairy thongs—which are not made of actual hair but rather plastic—have already begun to sell out, especially in more conventional sizes. Many shades have quickly disappeared, leaving behind only extended sizes in various colors. Notably, the red-colored hair option remains prominently available, further emphasizing the novelty of this product range.
Described by the brand as “the most daring panty yet,” these thongs embody Skims’ commitment to pushing boundaries within the intimate apparel space. As the lines between humor and high fashion blur, one thing is certain: Kim Kardashian continues to capture the public’s attention—whether through laughter or intrigue.
Photo: Instagram/@kimkardashian
