Christian Louboutin has officially named Jaden Smith as the brand’s first men’s creative director. This announcement comes nearly 15 years after Louboutin expanded his iconic red-soled universe into the realm of men’s fashion.
Jaden Smith, an American rapper and multifaceted artist, will be relocating to Paris to embrace the prestigious role. His inaugural designs are set to debut in January at men’s fashion week in the French capital. Smith will oversee the development of four annual collections that will encompass shoes, leather goods, and accessories. Additionally, he will be responsible for curating campaigns, orchestrating events, and creating immersive experiences for the brand, as reported by WWD.
Christian Louboutin himself shared his enthusiasm about the collaboration, stating, “I found him very interesting, very kind, and very, very humble, and above all, very interesting: The way he is, the way he dresses, the way he thinks.” The endorsement highlights Louboutin’s appreciation for Smith’s unique perspective and individual style, which he believes will resonate within the brand’s ethos.
Photo: Christian Louboutin For Smith, the appointment holds significant weight. “This is one of the biggest honours of my life, and I feel a lot of pressure to be able to live up to everything that Christian has done for the house, and also stepping into such a serious role,” he expressed in an interview. His excitement is palpable as he emphasises the similarities in thought processes and creative visions between himself and Louboutin. “When he reached out to me, I was just blown away, because of how similar we are and how much we like to do things in a similar manner,” Smith remarked.
As he prepares to unveil his work to the world, Smith’s eagerness and dedication signal a promising future for Louboutin’s menswear segment.
Photo: Gilbert Flores In light of this new leadership role, Christian Louboutin has indicated that this appointment will free him to concentrate more on the rapidly growing women’s business within the brand. This strategic move not only diversifies the creative vision behind Louboutin’s offerings but also reinforces his commitment to sustaining excellence across both men’s and women’s lines.
As anticipation builds for Jaden Smith’s first collection, the fashion world watches closely to see how he will infuse his distinct artistic flair into Christian Louboutin’s legacy, promising a vibrant new chapter for the brand.
Photo: Courtesy
