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By now, everyone is aware of COVID-19, everyone knows about the impact it has on humanity as well as the economy. While the world grapples with a new reality, it’d be unjust to overlook the benevolence works of healthcare workers, front-liners, philanthropist and all those who are stepping up to help fight the novel disease.
One of Nigeria’s fashion heavyweights, Tiffany Amber is responding to the pandemic and we’re excited the fashion house deems it necessary. Tiffany Amber’s founder and creative director, Folake Coker, released in a statement yesterday that the brand is redirecting its attention to the production of custom medical garments such as face mask, hospital gowns, scrubs, hospital sheets, and other medical apparel so as to bridge the demand gap in the health sector.
The brand is also on a mission to produce over 10,000 face masks that will be donated to the most vulnerable. According to Folake, this is just a little contribution from Tifanny Amber, and an avenue for her staff members to earn some income to support their families. Read the statement below:
In the past few months, the COVID-19 pandemic has had a dreadful impact on people’s lives and businesses all over the world and the fashion industry was certainly not exempted.
Being acutely aware of the challenges our health sector is facing, especially in the area of medical supplies, it only made sense to focus our expertise of garment production on medical garments and cloth masks to help bridge the gap in the supply of medical apparel.
In the middle of March, I took a decision to temporarily redirect our expertise and production capacity, just like many fashion houses globally who have had do the same, and convert production from fashion items to medical garments.By doing so, our staff can still earn an income to be able to support their families and it was also our own way of supporting the medical sector in its fight against COVID-19.
Every single day we make sure that all the staff are adhering to the safety guidelines as recommended by the WHO and Ministry of Health. We accommodate and feed every single production staff on site to make sure they are not exposed to the outside world and they stay safe and well.
Tiffany Amber has deployed over 10 tonnes of fabric (raw materials) and my team and I have worked strictly and tirelessly under the recommended safety guidelines to produce and make available these much needed supplies for the hospitals and medical facilities that need them.
We were able to triple our production capacity which has allowed us produce and deliver 10s of thousands of cloth masks, hospital gowns, scrubs, hospital sheets and other medical apparel, with capacity increasing daily.
In addition, we are also producing 10,000 face masks to donate to the most vulnerable and though this seems like a tiny gesture in the scheme of everything, we are happy to be able to contribute in our own little way.
When all this is over, I would like Tiffany Amber to be remembered as a brand that cares and a brand that contributed in the fight against the COVID-19 Pandemic. – Folake Akindele Coker, Founder of Tiffany Amber Nigeria Limited
#StaySafe #TiffanyAmber #TiffanyAmberNG #MadeInNigeria #MadeInAfrica #COVID_19 #PPE #PPENigeria
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