Beyoncé is always up to something new. Whether it’s announcing a new world tour, promoting products from her Cécred haircare line, or consistently delivering chart-topping hits, the music icon keeps her fans eagerly anticipating what’s next. Her latest endeavor marks an exciting blend of her artistic vision and fashion sensibilities—introducing the BEYONCÉ X LEVI’S denim collection.
The collaboration officially launched alongside “The Denim Cowboy,” the final campaign film in Levi’s year-long REIIMAGINE series. The film features a re-edited version of Beyoncé’s hit track “Levi’s Jeans,” from her Cowboy Carter album. In it, we see a fascinating reimagination of classic Levi’s ads from the ‘80s and ‘90s through Beyoncé’s iconic perspective.
Photo: Instagram/@levis This new denim collection takes beloved Levi’s silhouettes, including the classic 501 and the ‘90s Shrunken Trucker, and transforms them into something uniquely modern and chic. The collection is embellished with stylish rhinestones, intricate lacing, and eye-catching embroidery. A highlight of the line is the introduction of the “501 Curve,” a new fit designed specifically for curvier body types, ensuring that fashion is inclusive and flattering for all.
The BEYONCÉ X LEVI’S collection offers three striking finishes—Western Crystal, Laced Up, and Authentic. Each style is designed to deliver statement-making options that beautifully blend glamor with heritage. All pieces in the collection feature custom BEYONCÉ X LEVI’S leather patches and a first-ever double arcuate stitch, adding a unique touch that celebrates both brands’ iconic legacies.
Photo: Instagram/@levis Fans can snag pieces from this much-anticipated collection now on Beyoncé’s official website, with the full range hitting Levi’s stores and site on August 7. This endeavor was brought to life through a partnership with Parkwood Entertainment and the findings of Grammy-winning director Melina Matsoukas. The campaign even includes a surprise cameo from actor Timothy Olyphant, adding an extra layer of excitement.
Photo: Instagram/Levis
