The Super Bowl is always a massive event, blending high-stakes football, star-studded halftime shows, and celebrity sightings that capture global attention.
In 2026, Super Bowl LX at Levi’s Stadium in Santa Clara, California, delivered all that and more, especially in fashion and family moments. The matchup featured the Seattle Seahawks versus the New England Patriots, and Bad Bunny performed at the Apple Music halftime show produced by Roc Nation.
One of the biggest highlights came from the Carter family. Beyoncé and Jay-Z’s daughters, Blue Ivy Carter, 14, and Rumi Carter, 8, made a memorable appearance with their dad, showcasing chic game-day style and continuing a beloved family tradition.
Kevin C. Cox/Getty Images Blue Ivy, the eldest daughter of Beyoncé and Jay-Z, has become a regular at the Super Bowl, often joining her father on the field. Jay-Z’s Roc Nation partnership with Apple Music for the halftime show makes these outings a natural family affair. This year, Blue Ivy once again turned heads with her effortless, fashion-forward ensemble that echoed her mother’s style.
The teenager looked like Beyoncé, wearing a trendy oversized Off-White varsity jacket reportedly valued at around $3,895, paired with dark jeans or wide-leg denim and tan boots.
She accessorized with a Balenciaga denim purse worth $2,550, adding a touch of luxury to her sporty vibe. Blue Ivy finished the look with subtle glam: waves in her hair, tinted sunglasses, and a confident pose that had fans buzzing about her resemblance to her mom.
San Francisco Chronicle/Hearst Newspapers/Getty Images One of the most charming moments captured was Blue Ivy’s annual “big jump” in front of photographers on the field ahead of kickoff—a joyful tradition that highlights her playful energy amid the high-profile event.
Joining Blue Ivy was her younger sister, Rumi Carter, making a rare public appearance that delighted fans.
The 8-year-old brought a playful twist to game-day fashion with a white jersey, a black leather miniskirt, and a standout pink bunny backpack from MCM, a sold-out “Zoo Rabbit” design that has become a collector’s item. Rumi looks balanced, cute, and cool, with her long braids adding to her stylish presence.
The sisters shared sweet moments, including playful jumps captured in photos that showed their close bond. Jay-Z, the proud dad, was seen beaming as he walked the sidelines with Blue Ivy and chatted with his girls.
Patrick T. Fallon / Getty Images He kept his look casual and coordinated in a black hoodie, pants, gloves, and sunglasses, perfect for a day focused on family and football.
Beyoncé was absent from the event, allowing Jay-Z to enjoy a special outing with Blue Ivy and Rumi. Their twin brother, Sir, did not attend. This family tradition has grown over the years, with Blue Ivy attending multiple Super Bowls and Rumi joining in recent ones, creating heartwarming memories.
Fans and media outlets quickly praised the girls’ appearances. Social media is filled with comments on Blue Ivy’s growing fashion sense, often compared to Beyoncé’s, and Rumi’s charming backpack, which many wished they could own.
The Carter family’s presence added warmth and star power to the event, where other celebrities like Kendall Jenner and Hailey Bieber also made waves with their outfits.
Blue Ivy’s evolution from a young child at games to a confident 14-year-old fashion standout is remarkable. Last month, her grandmother, Tina Knowles, shared a touching birthday tribute, calling her a “fighter” from the start, smart, kind, and humble despite her accomplishments.
Moments like the Super Bowl appearance show how the next generation of the Carter family is stepping into the spotlight with grace and style.
Kevin Mazur/Getty Images As Super Bowl LX wrapped up with exciting plays and a memorable halftime show, images of Blue Ivy and Rumi Carter jumping for joy on the field will likely linger as some of the most endearing highlights. In a night full of touchdowns, the real win was seeing this family share simple, joyful moments.
