Yemi Alade Reveals The First Makeup Products From Her Beauty Brand

If you suspected that Yemi Alade was launching her very own lipstick line after teasing fans on social media, you were spot on!

The Afropop superstar, fondly known as Mama Africa, has officially revealed the first product from her much-anticipated beauty brand, YemBeauty. And just as her fans expected, it is bold, fiery, full of personality, and impossible to ignore, just like Yemi herself.

For weeks, Yemi had been dropping playful hints on her Instagram, posting mysterious teasers with captions like “Guess what beauty item I’m teasing. Wait for it! It’s almost here!” and sparking endless debates in her comment section. 

Some fans were convinced it had to be lipstick, given her iconic bold lip looks that have become part of her signature style over the years. Others argued that she was probably stepping into skincare, since her radiant complexion has always been admired. 

A few even thought it might be haircare, considering her ever-changing, always-inspiring hairstyles. But in the end, the lipstick guessers were right on the money. Yemi Alade has indeed launched her very first lipstick under her new brand YemBeauty, and it is called Nairobi.

Nairobi isn’t just another random lipstick kit; it is the opening chapter of a story Yemi has been quietly writing for the past four years. In her announcement, she admitted that bringing YemBeauty to life was not easy. It was a process filled with doubt, hesitation, and fear of the unknown. Venturing into a new industry outside of music felt risky. There were many moments when she almost gave up.

But her childhood dream of having her own beauty brand, and her passion for makeup and self-expression kept her going. She described YemBeauty as a labor of love, her first baby, and when she finally held the first product in her hands, she felt like her world had come full circle.

The lipstick kit itself is as powerful as the name suggests. Nairobi is described by the Johnny singer as “a fiery and cool burst of warm energy in a bottle, formulated for the perfect kiss.” The lipstick is designed to embody that energy, giving wearers not only a bold, standout look but also the confidence to step into any space and own it.

The formula promises a luxurious, hydrating feel while still delivering rich, long-lasting color. It’s the kind of lipstick that doesn’t just sit on your lips but transforms your entire mood.

This Nairobi kit is designed for those who love a flawless, defined lip look. It comes with a richly pigmented matte lipstick and a matching lip liner pencil, making it easy to achieve precision and long-lasting wear. One of the key selling points of the kit is that it delivers bold color without sacrificing comfort. Many matte lipsticks can feel dry and heavy, but YemBeauty’s formula is creamy, smooth, and wearable for hours.

This balance between high fashion and comfort is something Yemi has always been insistent on, since she knows how important it is for beauty lovers to not just look good but feel good too.

This kit is super easy to use, and you’ll also find a quick guide on the Yembeauty website. Start by defining your lips with the matching liner to shape and contour. Then, apply the matte lipstick for rich, all-day coverage. Finally, blend the liner and lipstick for a flawless, seamless finish.

Fans have been buzzing since the beauty launch. Comments have poured in; congratulations, love notes, shopping pledges, and even requests for specific future shades. Yemi Alade’s followers are thrilled not only because they get to wear products inspired by her, but also because they see YemBeauty as an authentic extension of who Yemi Alade is.

But Nairobi is just the first of many to come. YemBeauty is being positioned as more than just a lipstick line; it’s a beauty brand with a vision. Yemi explained that the goal is to create products that empower, inspire, and celebrate the diversity of African beauty. 

The lipsticks, for instance, are being formulated with shades that work beautifully across a wide range of skin tones, from deep, rich complexions to lighter hues. Yemi has always been intentional about representing Africa in her music and fashion, and YemBeauty is no different. Each product tells a story, each shade reflects a mood, and each launch is tied to a cultural identity.

One of the things that makes YemBeauty stand out in the crowded beauty industry is its mission beyond makeup. Yemi revealed that a percentage of every purchase will go toward supporting charitable projects in Africa, including education, healthcare, and sustainable development.

This means that when you buy YemBeauty products, you aren’t just adding to your beauty collection; you’re also contributing to positive change across the continent. It’s a reflection of Yemi’s long-standing role as Mama Africa, using her platform not only for personal success but also for impact.

What makes YemBeauty even more remarkable is how deeply it reflects Yemi Alade’s own beauty philosophy. She has always celebrated her roots with pride and confidence, and this spirit runs through every product. YemBeauty is crafted to empower wearers, inspiring them to shine boldly and unapologetically. From the product names to the packaging and the brand’s social mission, this philosophy is thoughtfully woven into every detail.

Of course, everyone is already asking: what’s next for YemBeauty? While Yemi has not revealed exact details, speculation is high. Given her love for radiant skin, some fans believe skincare could be in the works. Considering her endless hairstyles and wigs, haircare products might also be on the horizon.

Some fans are hoping for a larger lipstick collection, maybe featuring shades inspired by other African cities to keep the cultural storytelling alive. Whatever the future holds, one thing is certain: this is just the start of something remarkable.

So if you’re looking to transform your look, embrace your individuality, and support a brand that believes in both beauty and community, YemBeauty is here. You can shop for the new Nairobi lipstick kit on www.yembeauty.com now.

Photo: Instagram/yemialade