Summer 2025 is officially the season of playful, pretty, and easy-to-do beauty. If you’re the kind of person who doesn’t want to spend hours getting ready (especially when it’s hot outside), these trends are made for you.
Think glowy skin, juicy scents, fun pops of color, and skincare that works while you chill by the pool. The best part? You don’t need to be a beauty pro or spend a fortune to get in on the action.
From upgraded sunscreens to strawberry-scented everything, this year’s summer trends are low-effort but high-impact. Whether you’re heading to a beach party, a rooftop brunch, or just want to look fresh in your selfies, these are the top beauty trends you’ll be seeing (and loving) all summer long.
Next-Level Sunscreens
Sunscreen has officially had a glow-up. Gone are the days of greasy, chalky SPF. People want sun protection that feels good and works as hard as their moisturizers or serums.
Photo Courtesy This summer, sunscreens are lightweight, smell amazing, and come packed with skincare benefits. Some even have peptides, squalane, or anti-aging ingredients. So you’re protecting and pampering your skin in one step.
Quick Tip: Reapply every 2 hours, especially if you’re swimming or sweating.
Recommended Products
Supergoop! Glow Oil SPF 50
Augustinus Bader Mineral Sunscreen
Feeling Rosey: Flushed Cheeks and Pink Tints
Blush is the easiest way to bring life to your face without doing a full beat. This summer, say hello to soft, rose-colored blushes that make you look like you just came back from a romantic walk on the beach. This “rosy flush” summer beauty trend is all about looking fresh, natural, and a little dreamy.
Photo: Instagram/Paulyblanch Quick Tip: Apply on the apples of your cheeks and blend upward for a youthful, lifted look.
Recommended Products
Armani Beauty Luminous Silk Cheek Tint
Benefit Benetint
Cool-Toned Eyeshadow
In summer 2025, eyes are getting a chill upgrade literally. Icy blues, soft purples, silvery shimmers, and pastel greens are everywhere. These cool-toned shades add a dreamy, ocean-inspired touch to your makeup.
Photo: Getty Images The cool-toned eyeshadow summer beauty trend is fun, unexpected, and makes your eyes pop, especially under the sun. Keep it simple: One wash of color across the lid is enough to make a statement.
Quick Tip: Pair with dewy skin and a glossy lip for a fresh, beachy vibe.
Recommended Products
Pat McGrath’s Opalescent Orchid
ILIA’s Shadow Stick
Strawberry Everything: Scents, Lotions & Washes
Strawberry is the scent of summer. It’s sweet, soft, and playful, kind of like how you feel during a fun day out in the sun. Whether it’s a perfume, body wash, or lotion, strawberry-scented products are flying off the shelves.
Strawberry summer beauty trend feels nostalgic, feminine, and fresh all at once. Like summer in a bottle.
Photo: IStock Quick Tip: Layer your scent; body wash, then lotion, then perfume, for an all-day strawberry glow.
Recommended Products
Juliette Has a Gun’s Miami Shake
eos Strawberry Dream Lotion
All Things K-Beauty
Korean beauty is still going strong, and for good reason. It’s all about skincare-first makeup, gentle formulas, and clever packaging. In summer 2025, everyone’s loving lightweight sunsticks, jelly creams, and glow-boosting pimple patches trend.
Photo Courtesy K-beauty is fun, effective, and perfect for hot weather; think glowy skin without heaviness.
Quick Tip: K-beauty routines are about layering light products. Less is more!
Recommended Products
Medicube Collagen Jelly Cream
Rael’s Vitamin C spot
pH-Powered Beauty
Products that adjust to your skin’s pH are making a big comeback. These lip and cheek tints go on clear (or very lightly tinted), then develop into a color that’s completely unique to you. It’s like magic but backed by science.
Photo Courtesy This summer beauty trend works for everyone, and it gives personalized results. Plus, it feels futuristic and fun. The formulas are usually hydrating and lightweight, great for summer days.
Quick Tip: Don’t judge the product by how it looks in the tube. Give it a minute to develop on your skin!
Recommended Products
Dior Addict Lip Glow
Milk Makeup’s Jelly Tint in pHreeze
Bonus: Other Hot Beauty Moments This Summer
Makeup: Expect to see aquamarine lids, cherry-stained lips, and even neon lashes (yes, really!). All you need is a creamy shadow, tinted balm, or a colorful mascara to jump on these fun trends.
Hair: Blonde is still the summer favorite, whether it’s baby blonde or platinum. But styles are chilled out: glossy curls, breezy bangs, and floral clips are in.
Skincare: Mist your face with SPF, try a lip sunscreen that tastes like nothing (finally!), and go for glow-from-within products that make your skin shine without shimmer.
Fragrance: Soft, simple scents are having a moment. Look for beachy, fig, banana, or clean floral perfumes that feel personal and poetic, not overpowering.
Nails: Swap neutral shades for bright pastels, jelly nails, or fruity art. Think yellow polish, ocean swirls, or watermelon tips.
So throw on that SPF, add a swipe of color, and have fun with your look. It’s summer. You deserve to look and feel amazing without the stress.
Photo Courtesy
You May Also Like:
Why Every Makeup Lover Needs a Spoolie Brush
December 15, 2025Quick Makeup Tips for Last-Minute Holiday Events
December 8, 2025SKIMS Beauty Just Announced Senegalese Diarrha N’Diaye as its New Executive VP
November 4, 2025Who Gets to Be Called Naturally Beautiful?
October 26, 2025The Rise of Henna-Inspired Nail and Makeup Trends
October 9, 2025The Secrets to Building a Beauty Brand
September 29, 2025Kylie Jenner Celebrates 10 Years of Kylie Cosmetics in a Power Pantsuit
September 18, 2025How African Beauty Representation Has Changed Over Time
September 18, 2025Kendall Jenner Breaks the Makeup Code: Revealing Her Secret to Big Lips
August 22, 2025Yemi Alade Reveals The First Makeup Products From Her Beauty Brand
August 18, 202510 South African Beauty Brands That Deserve a Spot in Your Routine
August 16, 2025Yemi Alade is Launching Her Own Beauty Line -YemBeauty
August 8, 2025
Esther Ejoh is a Fashion Editor at Fashion Police Nigeria, where she writes all things fashion, beauty, and celebrity style, with a sharp eye and an even sharper pen. She’s the girl who’ll break down a Met Gala look one minute, rave about a Nigerian beauty brand the next, and still find time to binge a movie or get lost in a novel. Style, storytelling, and self-care? That’s her holy trinity.
