Selena Gomez is pretty in pink.
The singer doesn’t do things by halves and it’s evident in her latest look at the launch event for Rare Beauty’s soft pinch luminous powder blush. Gomez looked stunning in an all-pink ensemble as she celebrated the release of her brand’s latest product in New York City on Saturday.
She rocked a dress with a delicate floral pattern, paired with a matching baby pink coat draped gracefully over her shoulders. Her brown locks were styled in a slightly side-parted manner, with voluminous waves adding a touch of 60s glam to her overall appearance.
She completed the look with pink heels and silver jewelry, exuding elegance and grace as she posed for photos with the new powder blush.
Getty Images for Rare Beauty The event was attended by various beauty influencers, including Jaeda Marie, Alessya Farrugia, and Pearse Renfree, all of whom showed their support by also wearing shades of pink.
Guests at the party were given the opportunity to preview the six different shades of the powder blush before it became available for purchase, allowing them to test out the product for themselves and see the magic of Rare Beauty in action.
Rare Beauty’s latest collection of powder blushes marks a significant expansion for the brand, which previously focused on liquid blush products. The new blush compacts, priced at $26 each, contain 2.8 grams of product and come in a range of six flattering shades to suit various skin tones.
Gomez’s playful side was also on display leading up to the event, as she shared a lighthearted TikTok video with her fans, showcasing the new blush additions. The video captured the excitement surrounding the launch, with Gomez humorously addressing her fans’ enthusiasm for new Rare Beauty products.
@selenagomez Clearly SUPER serious about my new @Rare Beauty ♬ Hahahaha again – 🐝
Shop the beauty product for yourself below:
Rare Beauty by Selena Gomez Soft Pinch Luminous Powder Blush
