Instagram/selenagomez
Yassssss! Selena Gomez is officially spreading her wings into the beauty world and will soon launch her own beauty line—Rare Beauty. As a matter of fact, Rare Beauty will be coming out this summer and will be available only in Sephora and the brand’s official website.
Gomez dropped the news on Instagram a few hours ago. “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!” she shared. “Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.”
Gomez is clearly aiming at shaping the conversation surrounding beauty, self-esteem, and mental health. And as she pointed out, her “mission is to shape conversations around beauty, self-acceptance, and mental health.” “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world,” she added.
The brand, however, might have a lot of rivals, but Gomez isn’t the one to be perturbed as she believes that ‘everyone is unique and rare,’ and ‘Rare Beauty is about accepting who you are – and finding the beauty in your imperfections.’
While we can’t wait for this yummy beauty launch or agree more with her statement, the brand has already attracted more than 1 million Instagram fans since the announcement, giving a clear indication of what’s to come.
