Iconic. Timeless. Exquisite. These words perfectly describe Dior’s legendary fragrance, J’adore, a symbol of elegance and sophistication. And now, the queen of beauty herself, Rihanna, is gracing the campaign of the beloved scent with her own unique flair.
Rihanna, a powerhouse in the entertainment and beauty industry, is no stranger to setting trends and breaking barriers. With successful beauty brands like Fenty Skin and Fenty Beauty under her belt, she continues to redefine the standards of beauty. Now, RiRi is adding another feather to her cap as she becomes the face of Dior’s J’adore fragrance, following in the footsteps of Charlize Theron.
In a statement released to WWD, Rihanna expressed her excitement about being a part of this new venture, emphasizing the significance of the fragrance to women. “The scent that I have known and loved for so long means so much to women,” she shared. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Photo Courtesy: Christian Dior A BTS visual from Dior’s J’adore fragrance campaign shoot
The transition from Charlize Theron to Rihanna as the face of J’adore marks a pivotal moment for the iconic fragrance. Theron, who beautifully epitomized the essence of J’adore in the brand’s commercials for over two decades, now embarks on a new journey as an ambassador for Dior’s skincare and jewelry lines while Rihanna steps into the spotlight, bringing her unique perspective and creativity to the iconic scent.
The new campaign captured the singer-turned-beauty mogul through the lens of the renowned photographer Steven Klein debuted on September 1. Fans of Rihanna and J’adore, with fans excited when she shared the visually stunning and captivating campaign on her social. “Your dreams…make them real. #JadoreDior.” she captioned the campaign video on Instagram.
Originally introduced in 1999, J’adore has become a symbol of timeless beauty and sophistication. Over the years, the fragrance has evolved with new variations such as J’adore Parfum d’eau and J’adore l’Or, each capturing the essence of the original scent in a unique way. Now, with Rihanna’s involvement, J’adore is poised to reach new heights and appeal to a broader audience while maintaining its classic charm and allure.
