At this point, Rihanna is no stranger when it comes to closing the diversity and inclusion gap as evident in her Fenty Beauty collections as well as her Savage x Fenty lingerie show and campaigns. When she launched the beauty brand in 2017 with 40 diverse shades of foundation that caused a stir in the beauty industry, followed by other epic collections, everyone thought the singer was done but it turns out she was just getting started.
With the arrival of the New Year, the singer has once again announced that she’s breaking new grounds with the launch of Fenty Beauty Pro Filt’r Concealer in an incredible 50 shades. This time around, it isn’t 40 but a surprising 50 shades for every skin tone. Isn’t that incredible?
According to the message the brand posted yesterday 01 January, the singer assured fans that the new products are the cure to the new year hangover. “We got #THECURE to your #newyearseve hangover!” the brand posted on Instagram while sharing a video of the new range. “On January 11, we’re dropping 50 BRAND NEW shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER!” she added.
In another video posted, she captioned it saying, “get ready to cover your bags, dark circles, pimples, hyperpigmentation, and sins.
For those who can’t wait to get their hands on it, the goods news is, the products will be released on January 11 and will be available in-stores and online at Sephora, Fentybeauty.com, and Harveynichols.com
Apart from the impressive new concealers, there will also be Fenty Beauty Pro Filt’r Setting Powder in eight translucent shades for any skin tone, as well as 10 more Pro Filt’r Foundation shades.
In other words, have a beautiful New Year!
