For years, finding the perfect lipstick for dark skin was a struggle.
Many shades were too ashy, too bright, or simply not made with melanin-rich tones in mind. The beauty sector’s slow expansion of shade ranges left many darker-skinned consumers feeling excluded, reluctant to support brands that, they felt, didn’t support them. But the beauty industry is slowly and gradually catching up.
Back in 2017, Rihanna’s Fenty Beauty changed the game, introducing 40 foundation shades (now 50) and proving that beauty isn’t one-size-fits-all. Since then, brands like Rare Beauty, Dior, and Valentino have embraced inclusivity, creating shades that actually complement deeper skin tones. Luxury brands now feature dark-skinned models like Adut Akech, making bold lip colours a statement rather than an afterthought.
Adut Akech has graced Valentino campaigns with her striking presence, while Duckie Thot became a face of Fenty Beauty, a brand that redefined shade ranges. In 2014, Maybelline tapped Jourdan Dunn to bring more diversity to its lineup, reinforcing that beauty should be for everyone.
Of course, brands like MAC and Maybelline have long been favourites in Black beauty circles. MAC’s deep lipstick shades have been staples for years, while Maybelline’s reds and nudes now cater to a wider range of dark skin tones. The difference in 2025? There are even more options, richer pigments, and formulas designed specifically to enhance melanin.
Although, not all lipstick shades work for dark skin; finding the right one makes all the difference. Some cool-toned nudes and pale pinks can appear ashy, washing out the richness of deeper skin. On the other hand, warm-toned nudes with hints of brown or mauve, enhance melanin beautifully.
Bold shades like deep reds, rich berries, and vibrant oranges pop effortlessly, adding warmth and dimension. Even unconventional hues like deep purples can be striking when chosen in highly pigmented formulas. The key is to find shades with depth and warmth that enhance rather than dull your natural glow.
Now, lipstick shades for dark skin are all about richness, vibrancy, and effortless wear. Whether you love a bold red, a deep berry, or the perfect nude, there’s a shade that will enhance your look.
Tips for Choosing the Right Shade
Finding the perfect lipstick shade for your dark skin can be tricky, but here are a few things to note.
- Know Your Undertones: Determining whether you have warm, cool, or neutral undertones is important for knowing which lipstick shade works for you. Warm undertones pair well with orange-based shades, reds, and brown undertones, while cool undertones suit berry shades and blue-based reds. You can rock just about any shade you want for a neutral undertone.
- Consider the Finish: How would you like your finish to look? Matte, Creamy, Glossed or Satin? Matte finishes offer a bold and dramatic look, while glosses and satins provide a radiant and fresh appearance.
- Experiment: Don’t be afraid to try different lipstick shades and find what you love. Makeup is a form of self-expression.
From work meetings to nights out and everything in between, these trending shades are must-haves for your collection. Let’s explore the best lipstick colours that will define 2025 for dark skin beauties.
Deep Reds — The Perfect Lipstick Shade For Dark Skin
No lipstick collection is complete without the powerful red shade. Deep, blue-based reds bring instant glamour, while fiery scarlets make a bold impression. Whether you’re heading to a special event or want that head-turning attention, red lipstick is always the answer. Shades like deep cherry, brick red, burgundy, and wine red create a striking and glamorous look.
Berry Tones — The Perfect Lipstick Shade For Dark Skin
The bold and mysterious Berry shades never fail to make a statement. Whether it’s a rich plum, dark raspberry, or blackberry hue, these colours create an effortlessly sultry look. Deep berry lipsticks pair beautifully with soft, dewy skin, making them perfect for both daytime glam and evening elegance. This shade adds depth and richness to dark skin.
Warm Nudes — The Perfect Lipstick Shade For Dark Skin
Finding the perfect nude for dark skin can be tricky, but warm nude lipsticks offer the ideal balance of depth and natural elegance. Warm Nude shades don’t just blend in—they enhance, making them the perfect go-to for everyday wear.
Shades with pink and mauve undertones subtly brighten the complexion without overpowering it. Whether you’re keeping it minimal with fresh skin and mascara or pairing it with a bold eye look, warm nudes create that “my lips but better” effect with ease.
Deep Browns — The Perfect Lipstick Shade For Dark Skin
Brown lipstick has officially become a staple, and in 2025, deeper chocolate tones are leading the way. This shade is both timeless and versatile, offering a polished yet effortless feel. Whether you choose a glossy, satin, or matte finish, chocolate brown complements dark skin in the most natural yet striking way. Espresso, mahogany, and cocoa browns offer a chic and trendy option.
Vibrant Orange Shades — The Perfect Lipstick Shades For Dark Skin
Bright orange lips are making waves this year, and dark skin tones wear them effortlessly. Shades like burnt orange and tangerine bring warmth, confidence, and a fresh, sun-kissed glow. Orange lipstick shades bring out the golden undertones in dark skin, giving a vibrant and energetic look. For maximum impact, pair this colour with a soft, luminous base and subtle eye makeup.
The Classic Pink — The Perfect Lipstick Shade For Dark Skin
Pink lipstick is getting a fresh upgrade in 2025. Instead of overly bright or neon shades, soft, rosy pinks with warm undertones are taking center stage. These hues add just the right amount of colour while keeping your look stylish. Think of it as a perfect blend between subtle and striking.
Bold Purple Shades — The Perfect Lipstick Shade For Dark Skin
Purple lipstick shades, whether deep violet, grape, or electric lavender, bring an artistic, edgy touch to any look. They are the go-to choice for those who love experimenting with bold colours and standing out in the best way possible. A matte finish intensifies the drama, while a satin texture keeps it playful.
Whether you love soft nudes, daring purples, or fiery reds, 2025 is about experimenting and embracing hues that suit your melanin-rich skin. The perfect lipstick isn’t just about colour—it’s about confidence, expression, and owning your beauty every single day.
Photo: Instagram/@s4de_u