Kylie Jenner Celebrates 10 Years of Kylie Cosmetics in a Power Pantsuit

Kylie Jenner is not just a name in the beauty industry; she is a pioneering force that has redefined what it means to be a cosmetic entrepreneur.

As the 28-year-old self-made multimillionaire approaches the tenth anniversary of her trailblazing brand, Kylie Cosmetics, she is taking a trip down memory lane while also showcasing her undeniable sense of style.

In a stunning new cover shoot for WWD’s special edition publication, Beauty Inc., Kylie exudes confidence and poise, embodying the mogul she has become.

Clad in an oversized double-breasted power suit, she pairs the bold ensemble with a crisp white dress shirt, a black striped tie, and pointy heels. Kylie’s raven-colored locks cascade elegantly over her shoulders, while her make-up, highlighted by pink tones and glossy bluish lips, adds to her striking appearance.

Kylie is approaching a significant milestone, with the first collection of Kylie Lip Kits originally released on November 30, 2015. Reflecting on her decade-long journey, Kylie shared her emotional connection to this landmark anniversary.

“I’ve been very emotional about it,” she commented. Recalling her humble beginnings, she mentioned discovering old photos from 2016, capturing moments of herself at 17 and 18 years old, sitting on the factory floor to create her first eye shadow palette. Her recollection emphasizes her growth and success, noting, “I didn’t think that far into the future when I was creating the brand.”

Kylie Cosmetics has set the standard in the beauty industry, making its mark long before competition entered the scene. With the launch of her brand preceding efforts from other major players such as Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty, Hailey Bieber’s Rhode, Lady Gaga’s Haus Labs, and Jennifer Lopez’s JLo Beauty, Kylie cemented her status as an industry leader and trendsetter.

Kylie’s entrepreneurial journey did not stop with her initial success. In 2019, she further solidified her status as a trailblazer when Kylie Beauty became the first celebrity beauty line to be acquired by a major conglomerate. Coty took a 51 percent stake in Kylie Cosmetics for an astounding $600 million, showcasing the brand’s immense value and potential.

Beyond beauty, the reality star-turned beauty mogul has expanded her entrepreneurial horizons. In 2023, she launched her own fashion label named Khy, and last year, she introduced a vodka soda brand called Sprinter.

With each venture, Kylie aims to create brands that resonate on a personal level, stating, “Each brand is about creating something that feels personal to me and connects with people in an authentic way.”