Rihanna is already known for her ever-changing hairstyles and showcasing her natural hair is not only empowering but refreshing.
She celebrated the launch of her new venture, Fenty Hair, in Los Angeles, on Monday night by sporting her natural cropped curls, the hairstyle that is rarely seen on the star.
The Fenty Hair line is developed as a natural progression of Rihanna’s beauty brand, catering to every hair type and texture. The products, per the brand, are designed to repair and strengthen hair, a feature that is close to Rihanna’s heart as someone who has experimented with various styles over the years.
In an Instagram post announcing the launch of Fenty Hair last week, Rihanna expressed her passion for hair diversity and the importance of embracing one’s natural hair texture. She revealed that the new line of hair products is a reflection of her personal journey with hair, from weaves to braids to natural hair, and is designed to cater to all hair types while also focusing on repairing and strengthening hair.
“You know how much switching my hair up matters to me,” she wrote. “I’ve had almost every texture, colour, length – from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
At the product reveal event in LA, the Fenty beauty founder looked stunning in a head-to-toe red ensemble that complemented her warm caramel blonde curls perfectly. The simplicity of her natural hairstyle exuded freshness, showcasing her confidence and unique sense of style.
Photo: Instagram.com/fentyhair Fenty Hair is positioned as a truly inclusive brand, offering “reparative haircare for all” with products that are clinically tested to repair, strengthen, hydrate, smooth, and protect all hair types. Rihanna’s commitment to diversity in beauty is evident in the ethos of Fenty Hair, making it a brand that celebrates and embraces the beauty of natural hair.
