Bella Hadid is the New Global Face of Prada Beauty

In March 12, 2026, Prada appointed Bella Hadid as its first global beauty ambassador, coinciding with the launch of Prada Touch, a multifunctional cream-to-powder blush for cheeks and lips.

This partnership marks a milestone for both the brand and Hadid, who now represents Prada’s expanding makeup line with her signature sculptural aesthetic.

Prada Touch features stackable, pocket-sized triangle pods inspired by the brand’s logo. Its formula transitions from a creamy texture to a soft-matte powder finish, providing up to 12 hours of wear without touch-ups.

Available in eight shades, including Bella Hadid’s preferred Dahlia, it delivers a natural flush for cheeks and lips. The product will launch in North America via Sephora’s app on March 22, with broader availability following in Europe and Asia.

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Bella Hadid’s connection to Prada is longstanding, shaped by her mother Yolanda’s collection of Prada bags. In a recent Vogue interview, the supermodel described Prada as synonymous with “high fashion” and highlighted blush’s ability to revive energy and life to the face, which she finds especially meaningful given her experience with Lyme disease. “Blush is about life,” she said, noting its effect on days when she feels less energized.

Hadid’s appointment connects her runway legacy with Prada Beauty’s focus on precision, innovation, and understated elegance. The makeup line emphasizes multifunctional, high-performance products with design elements referencing Prada’s heritage, such as the triangle packaging. Hadid’s sculpted aesthetic aligns with the blush’s natural finish.

Her influence extends beyond aesthetics; she has spoken openly about authenticity in beauty, making her an ideal ambassador for a brand that values thoughtful, wearable innovation over trends.

Born in 1996 to Mohamed and Yolanda Hadid, Bella Hadid began modeling at 16. She signed with IMG Models in 2014 and quickly rose from equestrian campaigns to high-fashion prominence.

Hadid’s breakthrough came in the mid-2010s with her New York Fashion Week debut and first major Vogue Italia cover. She became a preferred model for fashion designers including Tom Ford, Marc Jacobs, and Diane von Furstenberg. In 2016, she was named Model of the Year by the British Fashion Awards and Models.com, establishing her as a leading figure of the decade.

Hadid’s career highlights include multiple Vogue covers, five for Vogue Italia by 2026, runway appearances for luxury houses such as Chanel, Dior, Versace, Givenchy, Saint Laurent, and Balenciaga, and campaigns for Versace, Dior Beauty, Fendi, and Victoria’s Secret, including a return in 2025. She has also launched her own fragrance line, Orebella, and begun acting training.

Hadid has spoken openly about her health challenges, including Lyme disease, which led to time away from her career. Her returns in 2024 and 2025, including the Victoria’s Secret runway, a Saint Laurent exclusive, and her current role with Prada, marked a significant resurgence.

In 2026, Hadid achieved notable runway success:

She debuted in Prada’s runway show, presenting four distinct looks. She introduced the “tired girl” makeup style with sunken cheeks and charcoal-ringed eyes, and closed the show in layered knickerbockers. On Instagram, she shared, “4 looks, I can’t believe it!”

At Saint Laurent’s Fall/Winter 2026 Paris Fashion Week show, she wore a lingerie-inspired lace set in blood orange, combining transparency with a commanding presence.

These appearances demonstrate her versatility, from avant-garde Prada ensembles to classic glamour and bold Saint Laurent lace.

From her supermodel prominence in the 2010s to her 2026 resurgence, including runway returns, beauty launches, and acting pursuits, Bella Hadid remains a leading figure in fashion. Her Prada Beauty ambassadorship further establishes her as a model, muse, entrepreneur, and beauty innovator.

As 2026 progresses, Bella Hadid is expected to continue making an impact on the runway, in campaigns, and behind the scenes. In an industry seeking authenticity and innovation, she remains a leader.

Bella Hadid’s influence in beauty continues to grow with the launch of Prada Touch.

Photo: Getty Images