7 Fashion Brands in Rwanda That You Should Know

Fashion is no longer just about labels or trends but about identity and, of course, authenticity.

Across the globe, style is evolving beyond the basic jeans and tee combo or the fast fashion looks that once defined “cool.” We’re witnessing a shift where people are seeking pieces made with high quality and tailored with precision. In this movement, Africa isn’t just catching up; it’s setting the pace.

African fashion is experiencing a global renaissance. From Nigeria’s bold prints to South Africa’s sleek minimalist cuts, African designers are gaining long-overdue recognition. Lagos-based brands like Orange Culture and South Africa’s Thebe Magugu, who won the prestigious LVMH Prize in 2019, are turning heads on international runways and red carpets. But beyond these widely known names, other African nations are also stepping into the spotlight, and Rwanda is fast becoming one of the most exciting style destinations on the map.

Rwanda’s fashion industry didn’t rise overnight. Once primarily known for its clean cities and economic reform, the country’s creative scene has blossomed in recent years, thanks to a new generation of designers who are passionate about reimagining Rwandan heritage through modern fashion.

Brands like Moshions, founded by Moses Turahirwa, and Rwanda Clothing, by Joselyne Umutoniwase, have led the era. Their pieces have graced international fashion weeks and have been worn by high-profile names, including American actor Kevin Hart and his wife Eniko, and even global influencers who proudly gush about these brands on social media.

Moshions made its international runway debut at Pitti Uomo in Florence, Italy, presenting its Spring/Summer 2023 collection, and ​Rwanda Clothing showcased its Summer 2016 collection at the Africa Fashion Show Geneva. Moshions also recently showcased its ITURO collection at the Shanghai Fashion Week 2025.

What’s most exciting is that these Rwandan fashion labels blend striking design with deep cultural meaning. More than just clothing, these brands are redefining what it means to be African and stylish in today’s global fashion scene. With every stitch, bead, and silhouette, they showcase tradition, artistry, and cultural pride.

From sustainable production to ethical sourcing, Rwanda’s designers are not just chasing global relevance, they’re setting their own standards. The result? A wave of fashion brands in Rwanda are making bold statements on runways around the world, and we think you should know them. 

Founded in 2015 by Moses Turahirwa, Moshions is a Kigali-based fashion house renowned for its contemporary designs. This fashion brand blends traditional Rwandan aesthetics with modern fashion.

Moshions has showcased its collections at international fashion weeks and has been featured in publications like Vogue Italia. Its commitment to quality and cultural representation has solidified its position among the top Rwanda fashion brands.

Established in 2012 by designer Joselyne Umutoniwase, Rwanda Clothing offers well-tailored, customised clothing made entirely in Rwanda. The brand showcases local craftsmanship and has expanded its reach beyond the country’s borders, gaining acclaim for its unique designs and contribution to the local economy.

Cesta Collective is a luxury handbag brand that collaborates with female artisans in Rwanda to create handwoven basket bags. Each piece is crafted using locally sourced, renewable resources and is hand-finished in Italy, reflecting a thoughtful approach to production.

The brand’s mission-driven ethos has resonated globally, attracting high-profile supporters. In May 2023, Meghan Markle was first seen carrying Cesta Collective’s drawstring Bucket Bag during a dinner with Prince Harry, Gwyneth Paltrow, and Cameron Diaz, which led to a significant surge in the brand’s sales. Following this, she became a high-profile supporter of the brand, acquiring a minority stake to support its mission of empowering Rwandan artisans through sustainable fashion. 

Established by Matthew Rugamba, House of Tayo is a menswear brand that blends African heritage with contemporary style. The brand utilizes African textiles and fabrics, produced by Rwandan tailors and artisans, to create bold and sophisticated designs that reflect the African arts, culture, and style on the world stage.

House of Tayo’s unique approach has attracted a global clientele, with celebrities and fashion enthusiasts alike embracing its distinctive aesthetic. The brand’s success shows the growing influence of Rwandan fashion brands in the international fashion arena.​

Founded by Linda Mukangoga in 2014, Haute Baso is an ethical lifestyle brand that embodies thoughtful, simple, and functional designs.

The brand is centered around the belief that “two heads are better than one,” using fashion as a vehicle for positive change towards the empowerment of women and youth who are integral to their value chain while contributing to the preservation of culture in Rwanda. 

Haute Baso’s commitment to sustainability and community empowerment has garnered international attention. The fashion brand offers a range of products, including clothing, bags, and jewellery, blending traditional Rwandan craftsmanship with contemporary designs 

Inzuki is a dynamic brand specialising in handmade jewellery and interior decor. Combining traditional craftsmanship with contemporary style, Inzuki’s products are made from local materials, reflecting Rwanda’s rich cultural heritage. The brand’s unique offerings have garnered international attention, making it a standout in the Rwandan fashion industry.

Asantii is a Rwandan fashion brand celebrated for its ethically made, timeless essentials, ranging from tailored blazers and fluid dresses to everyday basics and statement accessories. Designed with the modern African woman in mind, the brand offers a mix of elegance with everyday comfort.

More than just a clothing line, Asantii works closely with African designers and artisans by using locally sourced fabrics, as well as offering training, and creating fair job opportunities. Because of this, the brand stays true to African roots while promoting sustainable fashion. Asantii’s commitment to community empowerment and slow fashion has positioned it as a standout among Rwanda fashion brands. 

The rise of these fashion brands in Rwanda signifies a broader movement within the country’s creative industries. By embracing sustainability, cultural heritage, and innovation, these brands are not only elevating Rwanda’s fashion scene but are also contributing to the global appreciation of African design.​

As these Rwanda fashion brands continue to gain international acclaim, they pave the way for future designers and entrepreneurs, showcasing the potential of Rwanda as a hub for fashion excellence.

Photo: Instagram/@Rwandaclothing