Gucci, Louis Vuitton, Dolce & Gabbana, and, Christian Dior, Hermes, just to name a few, are the luxury fashion brands most of us work so hard to wear, at least before we hit overage or grey hair come calling. But in as much as these brands belong to the same class of luxury, one has been ranked higher in terms of their overall value.
After a running a check on its financial performance, ability to influence customer choice and command a premium price, Louis Vuitton, which was leading last year, continues to tower over its rivaled brands as the world’s most valuable fashion brand. As revealed by the Business of Fashion, the luxury label took the 19th position on the Interbrand’s Best Global Brands 2017, the highest ranking for any fashion company. While tech brands like Apple, Google, and Microsoft snagged the top three positions, Hermès climbed two places to 32 and Gucci climbed one spot to 51.
According to Rebecca Robins, the global director at Interbrand and co-author of Meta-Luxury, “Louis Vuitton has connected the brand into culture. When we look at Louis Vuitton, Gucci, Hermès what is the magic with these brands? Not only are they going strong operationally, but it’s their relationship between brand and culture and they are doing it in a way that is of the moment and relevant but also sustainable,” she explained. “It’s not a flash-in-the-pan. It’s well thought through, strategically driven and delivered with the strength of their conviction.”