High street fashion brand, ASOS is joining big names like Rihanna, Nicki Minaj, and Victoria Beckham to launch a makeup collection this month. But while Rihanna’s Fenty beauty is created to close the diversity gap in the industry, having offered 40 different foundation shades, ASOS beauty is aimed at empowering women between the age of 20 and 30.
With 16 beauty products which include highlighter, lipsticks, mascara, eyebrow palette, and more, the brand said the collection is designed to “empower 20-somethings to confidently be themselves, however they choose to do so.” Which means, from 20th September, you’ll be able to shop a good, affordable makeup collection under $17. And did we mention the collection also comes in a stylish packaging? ASOS beauty is all about millennial pink that you’ll want to retain the packaging even after exhausting the product.